I was checking into a Jet flight sometime this year and had to sign something for excess baggage. I was given a Kingfisher pen by the Jet staff. I smiled at them and they broke out laughing. If only I knew this was coming :)
As an aviation enthusiast I like both these guys for what they have achieved. At a time when you were made to feel obliged for boarding an IC came around Naresh with an unseen class of service. And when you thought that was the pinnacle came around this beer man giving travelers a reason to fly beyond just reaching a destination. And its remarkable what thus guy's achieved. Kingfisher is one among the World's five 5-star rated airlines. Giving her company are the like of Emirates, Qatar Airways and Singapore Airlines - all of which are state funded.
This looks like a great study on branding. Both carriers have a distinct brand equity and it'll be interesting to see how they avoid trampling over one and another's feet. But I guess when you bleed theres no spaces for Ego's.
I hope both of them just stick to benefiting from synergies and continue to operate under 2 distinct entities. Otherwise, am gonna miss the competition. Meanwhile, I'm waiting for Paramount to go Pan India.